JBT Marel is excited to announce its sponsorship and participation in the 2025 International Citrus & Beverage Conference (ICBC), held September 23–26 in Clearwater Beach, Florida. As one of the citrus industry’s most anticipated annual gatherings, ICBC brings together leaders, innovators, and experts from across the citrus and beverage industries.
Innovation That Is Rooted in Citrus
For decades, JBT Marel has played a pivotal role in shaping the future of citrus processing. From juice extraction to postharvest treatment, our technologies have helped producers improve efficiency, enhance product quality, and adapt to changing market demands.
Why ICBC Matters
Hosted annually in Florida, ICBC is a cornerstone event for the citrus and beverage sectors. It offers a unique platform for collaboration, education, and innovation. With sessions covering everything from global juice trends to sustainability and automation, it is a space for forward-thinking solutions – where ideas spark and partnerships grow.
What You Will See from JBT Marel
At ICBC 2025, attendees can look forward to engaging discussions with our team, practical insights into citrus processing, and a closer look at how JBT Marel supports customers in staying competitive in the market. Whether optimizing operations or navigating industry shifts, our commitment to partnership and innovation remains strong.
We are excited to reconnect with industry peers, share perspectives, and continue supporting the citrus community with solutions that help transform the future of food – one innovation at a time.