Looking to extend product shelf-life in the most natural way possible? High Pressure Processing or HPP from JBT Avure delivers fast, reliable systems that help producers increase food safety and extend shelf life while providing consumers with nutritious, natural, flavorful food. In fact, JBT-Avure equipment is now used to treat the majority of all HPP-protected food worldwide. But what are the key benefits of investing in this technology?

Here, we take a look at the Top Three advantages of implementing HPP technologies from JBT Avure and explain why this solution can offer lasting benefits:

The JBT Avure FlexiBulk is a newly launched technology for high-pressure pasteurization is a game-changer for the food processing industry. Capable of HPP treating individually-packaged food and beverage products and bulk product at the same time, the FlexiBulk is also the world’s fastest and most efficient bulk HPP machine with fill speeds of up to 55 gallons a minute.

Compatible with an existing JBT Avure HPP system, the FlexiBulk is truly revolutionary because, in addition to simultaneously treating individual and bulk items, it allows for the filling of multiple container options, including cans, reusable bags, bottles and cartons.

With the FlexiBulk, filling and unfilling is done outside the HPP press, which means the FlexiBulk can fill bags, in baskets, while other bags are being pressed and unfilled. These steps can all be done simultaneously, resulting in higher throughputs.

Extended shelf-life
The emergence of the Covid-19 pandemic has brought about an increased interest from both consumers and food processors in newer, “more natural” solutions for boosting the shelf-life of fresh foods and beverages. Here, JBT Avure’s HPP technologies are ideally-placed to help.

“We’ve seen increased interest in HPP from both consumers and food companies,” says JBT Avure Marketing Director, Lisa Wessels. “Now, consumers have an increased emphasis on health and are demanding, more than ever, clean-label, natural, healthy, fresh foods and beverages. For food and beverage manufacturers, simply put, HPP extends the shelf lives of natural products. An extended shelf life not only helps with the fast-growing direct-to-consumer market and stressed supply chain capacity, but also allows food and beverage companies to grow market share due to longer shelf-life.”

Plant-based foods
From alternatives to cow’s milk to healthy snacking options, plant-based foods have witnessed a shift from a niche market into the mainstream over the past two years, driven by consumer concerns over healthy eating and the environmental impact of traditional foods.

HPP systems from JBT Avure can extend the shelf-life and preserve the flavor of plant-based products, such as almond, soya, oat and coconut milk. However, as well as extending product shelf-life through the use of cold pasteurization technology, JBT Avure HPP systems ensure optimum food safety without the use of heat or preservatives, while maintaining fresh food characteristics such as flavor and nutritional value.

LEARN MORE about JBT Avure HPP solutions