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JBT will be using its presence at the Fruit Attraction 2019 trade exhibition, which takes place in Madrid, Spain from October 22-24, to highlight recent innovations for the fresh produce sector, as part of an overall portfolio of solutions aimed at supporting the whole supply chain. This year’s edition will also feature recently-integrated JBT companies FTNON and Proseal who will be highlighting innovations in fresh-cut machinery and fruit packaging.

Among the solutions being showcased on the JBT stand will be the new Quick Dry Poly Supreme, part of the Endura-Fresh range of conventional and organic coatings. A quick-drying wax capable of maintaining fruit freshness and flavor, Quick Dry Poly Supreme is the result of advanced coatings research and cutting-edge technology.

The Endura-Fresh line of coatings and the Freshgard® decay control range can help improve product appearance, shelf-life, and guard against weight loss. These solutions are not only effective, but also benefit from an unequalled worldwide support network.

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Building momentum
At Fruit Attraction, John Siddle, JBT’s Global Product Line Director for Fresh Produce Technologies, says JBT will focus on creating awareness that JBT can now offer solutions for almost the whole fresh produce sector; a proposition that has recently increased with the integration of fresh-cut machinery specialist FTNON and packaging innovator Proseal. In fact, Fruit Attraction 2019 will mark the first time that Proseal will be exhibiting as an integral part of JBT. 


(l-r) JBT’s Francisco Peris and John Siddle at Fruit Attraction 2018

Siddle said: “Following success in the Middle East and North Africa, JBT is aiming to build momentum for its portfolio in the Spanish and European markets, with a particular focus on fruit coasting and postharvest systems, as well as the ability of FTNON and Proseal tray sealing solutions to turn commodities into value-added products.”

JBT’s booth will once again this year feature the participation of Laser Food, creator of Natural Branding® laser-labelling technology. “Large European distribution chains demand from their suppliers methods that are more respectful of the environment and, above all, that they provide alternative packaging solutions to plastic, so what better packaging can there be than the fruit’s own skin,” said Laser Food Managing Director Jaime Sanfelix.

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JBT’s presence at Fruit Attraction 2019 comes after the company’s Fresh Produce Technologies (FPT) product line recently celebrated its 90th anniversary; a landmark achievement that serves to highlight the progress made by JBT in the produce sector over many years. “We’re excited about being in business for 90 years – it speaks to the quality of what we produce and the longevity of our organization,” adds Siddle. “Our technical expertise has allowed us to adapt to the changing needs of the produce sector.”

JBT will be exhibiting at Fruit Attraction 2019 in Hall 6, Stand 6D08 from October 22-24 at the Feria de Madrid exhibition center, Madrid, Spain.

Reserve an appointment with JBT at Fruit Attraction 2019