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Much like the US before it, Mexico is in the midst of a growing movement towards promoting healthy living and eating, with the Mexican government actively encouraging adults and youngsters to consume healthier products as a means of tackling a long-standing obesity crisis. Highlighting this movement is a key focus of the Mexican Healthy Products Summit, which takes place this week in the coastal resort of Puerto Vallarta and in which JBT will showcasing health-focused equipment and solutions.

High Pressure Processing (HPP), a system which can double or triple shelf life without chemicals, additives or heat, will be among the principal technologies featured by JBT at the event, according to Lisa Wessels, JBT’s Marketing Director for HPP. 

“The Mexican Healthy Products Summit is aimed at promoting food products that are healthy and good for you, and HPP is right as the wheelhouse of that movement,” she says.

[youtube https://www.youtube.com/watch?v=hUOudzzfSwc&w=560&h=315]

“There’s a lot of HPP happening in Mexico with the avocado sector, but there’s lots of opportunity to expand into areas where we already have a presence in the US, such as juices, salsas, soups, salad dressings, meats, pet food, baby food and ready meals.”

Other key JBT technologies to be highlighted at the Mexican Healthy Products Summit include the recently-launched High Capacity Unifiller with 81 filling stations, which offers outstanding fill accuracy and gentle product handling combined with low maintenance costs and Clean-In-Place (CIP) without manual intervention.

JBT A&B Process System’s READYGo™ CIP, part of A&B’s family of compact, easy-to-maintain skids, will also be discussed at the show, with JBT representatives highlighting the system’s ability to maintain consistent product quality with proven and repeatable cleaning cycles.

JBT is exhibiting at the Mexican Healthy Products Summit from January 25-27 at the Sheraton Buganvillas Resort and Convention Center, Puerto Vallarta, Mexico.