(l-r) JBT’s Francisco Peris and John Siddle at Fruit Attraction 2018

Growing demand for JBT’s Endura-Fresh™ range of coatings for long- and short-trade transit – among other innovations – is helping boost JBT’s presence in the fresh produce sector across Europe and the Middle East. This is one for the key messages that JBT is delivering at its booth at Fruit Attraction 2018, the annual Spain-based trade exhibition that takes place in Madrid, Spain until October 25.

As part of its presence in Stand 6C05, Hall 6 in the Feria de Madrid conference center, the JBT team is also highlighting the recent addition of fresh-cut equipment specialist FTNON and the Europe-wide expansion of laser-marking for fruit innovator Laser Food.

John Siddle, JBT’s Global Product Line Director for Fresh Produce Technologies, said: “We’re growing steadily in Spain, Turkey, Egypt and the Middle East. We’ve received an especially good response at the show for our Endura-Fresh line of coatings for long and short distance fruit and vegetable shipments. Along with our preservation products, these have been gaining traction across the region. 

“This has also been this first opportunity we have had to show-off the range of products for the fresh-cut industry from our colleagues at FTNON. Our alliance partner, Laser Food, have been very active as well and they anticipate finalizing some more orders before the end of the year.”

JBT will be exhibiting at Fruit Attraction 2018 at Stand 6C05, Hall 6 until October 25 at the Feria de Madrid conference center in Madrid, Spain.

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