The Chinese dairy market is growing by double digits every year. Part of the growth plan of JBT Liquid Foods in the Asia Pacific region is based around the fast-developing demand for dairy products in China. As the sector experiences dynamic growth, so too has demand for effective machinery and processing systems also increased; opening a clear market advantage for the specialist, innovative solutions offered by JBT.
This is one of the key messages that JBT will be outlining to visitors to its booth at the upcoming China Dairy Technology Boutique Exhibition, a major event for the sector which takes place in the city of Xi’an from August 24-26. Now in its eighteenth year, the show, organized by the China Dairy Industry Association, aims to showcase forward-looking technology product innovation ideas and achievements from machinery and technology suppliers worldwide.
Robert Geerts, Manager of Sales – Food & Dairy Systems for Asia Pacific at JBT, says the focus will be on highlighting the advantages of using JBT solutions for diary processing, in particular UHT processing, aseptic filling and the aseptic SteriTank.
“We are focusing on the awareness of JBT in the Chinese dairy market, and we are planning to do a show every couple of years to promote our dairy products,” Geerts continues.
“China is a very important market of JBT and will become even more important with the growth of extended shelf life products, so we’re pleased to be taking part in the show at Xi’an where we can speak to customers about our growth plans for the Chinese market.”
JBT will be exhibiting at Booth 64, Hall B4 at the China Dairy Technology Boutique Exhibition in the Qujiang International Convention and Exhibition Center, Xi’an from August 24-26, 2018.