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JBT Avure will be highlighting the potential benefits of High Pressure Processing (HPP) for Asia’s seafood, wet salads, meat, dairy, ready meals, and premium juice industries at a special seminar to be held in Bangkok, Thailand on June 12 aimed at driving awareness of the technology in the region.

JBT’s HPP Asia Seminar, which will be staged at Bangkok’s DoubleTree by Hilton Hotel, will examine how HPP is already being used successfully by processors across North America and Europe, focusing on how the technology provides food safety and extends shelf life while retaining the vitamins, nutrients and flavor.

How HPP works_Avure

Dave Peltier, JBT Avure’s Director of Sales for Asia and South America, explains that given the relative lack of knowledge in Asia about the successful utilization of HPP in other regions, the market for the technology in Asian countries is still emerging. The HPP seminar, which will coincide with the ProPak Asia trade fair in Bangkok where JBT is also exhibiting at Booth BA21 Hall 100, provides a convenient way of presenting the concept to Asian food companies attending the exhibition.

Some 70+ people, including several companies who already use HPP, will be attending the event which is aimed at introducing the system as an alternative to UHT and other processes; and one in which nutrients, safety and shelf life quality are not compromised.

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Seafood is an especially important application for HPP in Asia, as well as many of the other applications such as juices, meat, guacamole, salsa, dips and salad dressings,” says Peltier, who adds that JBT Avure already has several installations in Thailand, South Korea and Taiwan.

“Avure will update in detail the current state of HPP product applications and successes globally,” he concludes.

For more information about the seminar, contact JBT Asia Pacific HERE

Read the full seminar program

Read how HPP helped baby food brand Pure Spoon achieve mainstream success