JBT’s Fresh’n Squeeze® Point-of-Sale juicer line will be the center of attention at JBT’s booth at the upcoming HOST 2017 trade exhibition, which takes place from October 20-24 in Milan, with the focus on highlighting the best – and newest innovations – from JBT’s juicer business. In addition to the Fresh’n Squeeze Citrus Juicer and Produce Plus Juicer, JBT will be showcasing the options offered by the Multi-Fruit Juicer to visitors to its stand.

A hugely important event for companies involved in the Horeca (Hotel/Restaurant/Café) sector, HOST is expected to draw significant numbers of attendees and exhibitors to Milan, Italy; a country where JBT already has a major presence.

Ignacio Elosua Gonzalez, JBT’s Area Sales Manager for Fresh’n Squeeze juicers in Europe, the Middle East and North Africa, says JBT will be looking to highlight the capabilities of the Fresh’n Squeeze juicer portfolio to customers and potential new clients working in hotels, resorts and other industries associated with the Horeca sector.

“HOST is the most important exhibition for the Horeca business held in Europe, so for JBT, it is important to be there,” he explains. “The good thing about HOST is that is so well-known that we are expecting to receive opportunities from all over the continent, and of course the Italian market is important too because JBT has facilities in the heart of Italy, in Parma.”

JBT will be exhibiting at HOST 2017 in Pavilion 18, Stand H68 in Milan’s Fiera Milano conference center from October 20-24