Despite a sizeable presence in Russia and the former Soviet Republics, JBT, as both a brand and a reliable, quality-focused supplier of systems and solutions for the global food and beverage processing industry, remains little known in the region. JBT’s presence as an exhibitor at this year’s Agroprodmash trade show, which takes place in Moscow’s Expocentre Fairgrounds from October 9-13, is aimed at changing this perception by driving awareness of JBT products and services.

Vitaly Igoshev, JBT’s Area Sales Manager (Russia and CIS) for Liquid Foods, says JBT will be looking to speak to juice, dairy, baby food companies and other food processors emphasizing new innovations and technologies that can help them take a greater share of the Russian market.

“The brand name awareness of JBT is weak in Russia and CIS, so we need our brands to be presented as much as possible,” says Igoshev, who adds that there is a a huge presence of global players in the country and growing local players, many of whom benefit from government subsidies.”

Liquid food products, with the focus on sterilization, filling, UHT and primary processing will be among the key systems being promoted at the exhibition, while JBT’s presence will also showcase protein and High Pressure Processing (HPP) solutions. “Many of our products are new for the Russian market, including HPP will be additionally highlighted to visitors,” Igoshev adds.

JBT will be exhibiting at Agroprodmash 2017 at Booth FE035, Moscow Expocentre Fairgrounds from October 9-13.