JBT partner Laser Food‘s innovative Laser Mark™laser labelling system for fresh fruits and vegetables is continuing to make an impression around the globe with the publication of a new article in the UK’s Guardian newspaper.

The article details Laser Food’s collaboration with Dutch organic fresh produce specialist Eosta, which has announced an agreement with Swedish grocery retailer ICA to sell laser-labelled organic avocados and sweet potatoes in its stores.

Click here to read the full article.

A CBS News report on the technology can also be found here.